Our Executive TeamDidgebridge is lead by a unique combination of Senior-Level Marketers & Award-Winning Technologists
John F. McNulty
Chief Executive Officer & Co-FounderJohn F. McNulty, is the Co-Founder and CEO of Didgebridge. His entire 30+ years as an award-winning senior-executive has been based upon answering the age old question “I know that half of my advertising dollars are wasted. I just don’t know which half.” His background has made him “ROI Obsessed” and passionate about helping companies use technology to measure and spend every dollar more effectively. This philosophy has led him to exceed corporate shareholder expectations at every position he has held throughout his corporate career. His senior-level executive management experience gained in the corporate world has helped him create an unrelenting focus on creating profitable ventures that scale up quickly. John has used this expertise to work alongside several private equity, venture capital and private investment firms from Fortune 500 to start-ups which has resulted in the successful exits of several companies, joint-ventures and fast-tracked expansions within globally respected companies including:
- President; MacGregor Golf Worldwide
- Senior Vice President; Brunswick Corp.
- Vice President & General Manager; Eastman Kodak
- Vice President; Wilson Sporting Goods
- Director of all National Accounts; Alberto Culver
- Gillette Company; receiving 7 different promotions as a top-performer
John is also a physical-fitness enthusiast, cyclist, and distance runner having run the Chicago Marathon as well as numerous Half- marathons. He loves to write sports stories, read the Wall Street Journal and loves his Starbucks Coffee in the morning.
Ryan D. Swadley
Chief Innovation Officer & Co-FounderRyan D. Swadley, is the Co-Founder and Chief Innovation Officer of Didgebridge. His background begins from founding Paladin, Inc. an award winning digital agency in 1998. He is a nationally recognized digital and mobile marketing expert with a focus on interactive video. Ryan has been a speaker and leader in the digital world since the late 1990’s. Ryan has the distinction of being honored as one of Indiana’s Top 10 business professionals in technology under the age of 40, and receiving the prestigious “Indy’s Best and Brightest” award in the State of Indiana for 3 consecutive years. Ryan has managed the strategic direction of client’s new media projects in a variety of industries from: tourism, healthcare, retail, social media and non-profits. Clients he has worked with include: Procter & Gamble, IBM, SAP, CVS, Consumer Goods Technology, Nielsen and more. Over the years, he has developed a reputation of leading new online innovations and creating cutting edge marketing plans for clients that deliver results.
Ryan has been published on ABC, CBS, California Chronicle, Indianapolis Business Journal, Indianapolis Star and had featured articles in the Journal and Courier “Firm helps other businesses Modernize”, The American Chronicle “Ryan Swadley Named One of Indy’s Best and Brightest for Third Time.”
Ryan is also a physical-fitness enthusiast and artist, he plays basketball, works-out and loves to plays the guitar when he is not dreaming up new creations to change the world.
Lead Software Architect & Chief Technology OfficerSummary
Tim Richardson is dedicated IT professional with 18+ years combined experience as a leader, architect, developer and support technician in the higher education, casino and automotive industries. Specializes in designing and building solutions from the ground up to support an organization’s objectives, managing solution lifecycles from conceptualization thru operationalization, while acting as a mentor and coach to support individuals’ professional development.
An ethical and empathetic leader, who as a role model gives personal consideration to support the needs and goals of others. A hard-working and visionary, who considers other’s ideas and builds upon them. Patient and poised in challenging situations. Very knowledgeable in the field of technology who provides creative solutions for improvements and to support business initiatives.
Open minded and supportive toward the ideals and goals of others. Focuses on people and not just the technology or the process. Able to bypass micro-managed environments by cutting through the red tape.
With 18+ years experience in the technology space, working in the automotive, hospitality and high education industries, Tim has taken on roles such as Interim CTO, technical architect, software engineer, system manager, application development manager, business analyst, project manager, application developer (C#, VB.NET, PHP and JAVA) and technical support technician.
Tim has a B.S. in Computer Information Systems Management and an MBA from Purdue University. He has also completed an International Business Practicum from Purdue University and is a Leadership Scholar, completed through Kellogg School of Management at Northwestern University.
Lead Software Architect & UI DesignerBenjamin S. Hall is a graduate of Purdue University with a degree in Computer Graphics Technology with a sharp focus in Human Computer Interaction. He is one of the founding members of Didgebridge. His responsibility includes code writing, systems architecture, and the development of new, interactive products and solutions.
Prior to Didgebridge Ben’s experience includes—working for Project Media where he produced interactive titles for Exact Target/SalesForce, Eli Lilly, Allison, Rolls Royce, Hill-ROM and Guidant. He was also responsible for engineering complex interactive solutions involving networked video-on-demand, database driven networked kiosks, database driven CDs, real-time 3D interactive media and fully functional stand-alone applications. His greatest accomplishment perhaps is in the creation of the Money Bus – a database driven, networked, mobile classroom that teaches children the responsible use of money involving interactive games centered on a fictional bank and integrated devices such as magnetic card readers, bill acceptors, video kiosks, game controllers, and other custom-built, integrated electronics.
He has since expanded on his previous expertise into web application development and software engineering where he integrates multiple systems into data-driven, interactive web sites and innovative online and offline software applications. He has strong development skills using the Microsoft .Net framework, SQL Server and Oracle Database systems and web service integration and development. Ben has also received an award in the State of Indiana for software innovation.
Digital Marketing Strategist & Software EngineerMatt Klein is a seasoned entrepreneurial executive with a unique combination of skills that span marketing, digital media technology and software engineering. His last 12 years were spent starting, managing, and leading professional services companies focused on advancing the business goals and objectives of middle-market and fortune 500 companies through digital media marketing technology and consulting. Matt has advanced the digital and mobile capabilities for brands such as Staples, Verizon, The Libman Company, Brunswick and Jimmy Johns.
*Founder of Generator a digital marketing agency, in partnership with Magnani Continuum Marketing.
*Founder of Fuor Digital, digital marketing & on-line media planning/placement/buying—partnership with Kelly, Scott, Madison.
*Founder of Barnstar Ventures—brand strategy & digital marketing consultancy. Also, provides “Seed-Capital” financing to early stage companies.
*Considerable skills/experience in all Microsoft & Google services, and software tools.
VP New Business Development & MarketingRobert Larsen serves as Vice President of New Business Development and Marketing for Didgebridge and is a founding partner and shareholder. He is also co-founder and managing partner of the CLOR Group, a management consulting firm based in Chicago, IL. The CLOR Group advises consumer product and services companies in the areas of strategic planning, marketing, sales, mergers and acquisitions, product design/development, international business development, distribution and growth capital.
Mr. Larsen has over 25 years of experience in general management, marketing and sales with a variety of high profile consumer and industrial product companies.
Prior to co-founding the CLOR Group in 2005, he served as Chief Marketing Officer of Norwood Promotional Products, a $500 million manufacturer of advertising specialty items where he managed the company’s global marketing, business development and product design/development functions. Norwood Promotional Products was ultimately sold to the French conglomerate Societe BIC SA.
Prior to joining Norwood, Mr. Larsen served as Executive Vice President of Norcross Safety Products, a $450 million global supplier of personal protective equipment. Larsen was one of three founding members of the NSP senior management team and oversaw the corporation’s marketing, sales, strategic planning, product design/development and distribution functions – in addition to being responsible for the structuring and global integration of five acquisitions over a seven-year period. Norcross Safety Products was ultimately sold to Honeywell International.
Mr. Larsen also spent five years (1991-1995) at K-Swiss, a leading athletic footwear and apparel company based in Los Angeles, where he served as Vice President of Marketing and Product Design/Development. He also held senior management positions with Hind Sportswear (performance athletic apparel) and AMF (multinational leisure conglomerate).
Mr. Larsen earned a MBA in Marketing from the Anderson School of Business at the University of California and a Bachelor of Arts degree in Sociology from the University of California. Robert and his wife, Martina, live in Chicago where they enjoy their passions for golf, fine food and travel.
VP New Business Development & MarketingPeter brings over 25 years of sales, marketing and general management experience in consumer packaged goods, with a unique combination of major corporations and entrepreneurial success throughout his career.
As CMO for major manufacturers, Peter has been responsible for a number of new product introductions and managing national advertising budgets…he only wishes Didgebridge metrics technology was available sooner, so he would have known which 50% of his advertising was effective!
As an entrepreneur, Peter has developed new business opportunities from start-up through to national distribution, culminating in successful divestiture to reward private equity investors. As Managing Partner with CLOR Group LLC, he has continued to assist both entrepreneurs and major corporations.
Utilizing his vast industry experience and key retail relationships, Peter brings clients the professionalism necessary to develop and successfully launch new products, gaining vital distribution with the national chains to form the basis for rapid national expansion.
Peter’s career includes leadership positions with the following:
SC Johnson – Category Manager, CMO Canada
United Industries Corp – Vice President Marketing & Sales
NicePak, Inc. – EVP Marketing & Sales
Creative Products Resource – EVP General Manager
CLOR Group LLC – Managing Partner
Peter is Canadian by birth and holds a Bachelor of Commerce from Concordia University (Montreal). Moving to the U.S. in 1990, Peter now resides in Cincinnati.
VP Brand Strategy & PR CommunicationsHank Kogan serves as Vice President of Brand Strategy for Didgebridge and is a founding partner and shareholder. He is also a management consultant based In Chicago, IL and head of Meridian Marketing Services working with established domestic and international consumer products companies and start ups to provide consultation and support with go to market strategic planning, advertising, marketing, retail strategies, and product development.
Mr. Kogan has more than 35 years of experience in domestic and international advertising, marketing, sales, and general management in a broad variety of consumer products areas including household products, electronics, food, paper, and beauty products.
Prior to founding Meridian Marketing Services Mr. Kogan served as Household Grocery Products General Manager with profit center responsibility for Brand development, management marketing, and sales in addition to serving as Vice President of Strategic Marketing for the Alberto Culver Company.
Prior to Alberto Culver Mr. Kogan also worked at global advertising giant Leo Burnett Company starting in Media planning and buying and progressing to senior account management positions with major Brand responsibilities for household names like Maytag, Memorex, Star Kist Foods, Procter & Gamble, and others. In addition to U.S. responsibilities Mr. Kogan managed and coordinated the International advertising expansion of Agency Procter & Gamble Brands in the Beauty, Detergent, Bar Soap, and Paper categories.
Mr. Kogan earned an MBA in Marketing and Finance from the University of Chicago Booth School Of Business and a Bachelor of Arts Degree in Humanities from the University of Wisconsin, Madison.
Calvin McNulty, Esq.
Didgebridge Legal CounselCalvin has been practicing law for nearly 20 years with a global focus. He has completed deals in over 100 Countries to facilitate the rapid expansion of growing companies. Aside from his law degree, Calvin also has a B.S. in Economics from Pennsylvania State University and an M.B.A. in Finance from Villanova University.
His extensive financial background, combined with almost 2 decades of legal experience enables him to quickly identify optimal areas of global growth for companies based upon their product line.
Vice President Global Business Development/GrowthAmine is the President of the Middle East/North Africa (MENA) Region. He is fluent in Arabic, French, Spanish and English.
Territories: Europe, Middle East/North Africa (MENA) regions.
Fluent in 4 languages (Arabic, French, Spanish and English) and with a Masters in International Business, Mr. Belahbib has helped bridge the gap between cultural/geographical differences while growing and expanding McNulty-Re group’s Global footprint. He specializes in managing the commutation negotiations, reinsurance brokerage, collection activities and advises on claims coverage issues. Proficient knowledge in Takaful and other regional principles. Actively attending and speaking at reinsurance conferences around the globe to help close the gap between cultural differences and understanding of previously written (“Legacy”) treaties and advise on current and future reinsurance trends.
Mr. Belahbib has dedicated the last 7 years to servicing the Global reinsurance market and finding solutions to today’s and tomorrow’s issues.
Executive Board AdvisorTim Harvey serves as an Executive Financial Advisor for Didgebridge and is a founding partner and shareholder. He is also the Chief Financial Officer at Scale Computing in Indianapolis, IN. His consulting firm, Penn Street Advisors, LLC, helps innovative technology companies define their vision, outline their business strategy, develop financial models, and prepare for investor discussions and funding. In addition, Tim has Senior Level Corporate Finance background from Silicon Graphics,Inc in Mountain View California.
Mr. Harvey has 25 years of experience in finance and operations with a variety of technology companies, primarily in the Silicon Valley and New York. From 2008-2010, he served as the Chief Financial Officer of Angie’s List, Inc. (NASDAQ: ANGI), where he was responsible for all aspects of finance and accounting, as well as overseeing the legal, HR, and facilities functions at the company.
Prior to joining Angie’s List, Mr. Harvey was the Vice President of Planning for WebEx Communications, acquired by Cisco Systems ($3.2B). At WebEx he was responsible for all financial planning and analysis activities, as well as strategic planning and investor relations. During his tenure, Mr. Harvey was assigned as the liaison executive from WebEx for the post-acquisition integration with Cisco. Before his posting at WebEx, Mr. Harvey held a variety of executive roles in finance and operations at VERITAS Software, now part of Symantec ($13.6B) and Silicon Graphics Inc. (SGI). These include leadership positions in investor relations, financial planning and analysis, and international controllership.
Mr. Harvey also spent seven years at International Business Machines, from 1989 through 1995, in various management roles in financial planning, pricing, and accounting, as part of IBM’s World Trade Group. He started his career in the New York Practice office of Deloitte, Haskins & Sells (now Deloitte LLP).
Mr. Harvey earned an MBA in Finance from New York University’s Stern School of Business and a Bachelor’s degree in Government from Wesleyan University in Connecticut. He is currently on the Board of Directors of The Little Red Door Cancer Agency in Indianapolis, where he lives with his wife and twin sons.
VP Business Development in Healthcare & Strategic PlanningDoug Rammel is VP of Strategic Planning focused on Healthcare at Didgebridge. His experience comes from working closely on business development and strategies for growth with some of the leading medical centers and doctors in Neurosurgery.
He is also the President and CIO of Synapse Operational Systems and Solutions (SOS2), a consulting firm that he formed 12 years ago. Synapse provides strategic planning, capital formation, technology and operational consulting services to entrepreneurial and established firms in the retail, consumer goods, healthcare and software services industries.
Previously, Rammel helped form the Sports Licensed Division (SLD) of The adidas Group (formerly OnField Apparel / Group Athletica, LLC, and previously LogoAthletic / Logo7) as the VP, Information Systems, Technology, and Integration Operations. SLD is the fully-owned subsidiary of The adidas Group that is the exclusive licensee, designer and manufacturer of on field, on court, on ice and on pitch apparel and accessories for both players and fans of the National Football League, the National Basketball Association, the National Hockey League, Major League Baseball, Major League Soccer and the teams of the National Collegiate Athletic Association and NAIA. SLD was formed out of the merger of adidas and Reebok International into The adidas Group in March 2006.
Prior to joining Reebok, Rammel worked in healthcare and served as CEO for Associated University Neurosurgeons, SC in Peoria, Illinois, while founding and organizing the Illinois Neuroscience Institute in Peoria and the Quad City Neurological Institute in Moline, Illinois and Davenport, Iowa. Before moving to Peoria, Rammel worked in Cleveland, Ohio for The Cleveland Clinic.
Executive Board Strategic Advisor – Global HealthcareJohn Memarian has more than 30 years of diverse experiences in healthcare. John’s background and experiences include roles as a practicing clinician, hospital administration, adjunct professor, professional sales & marketing, healthcare consultant, and industry guest speaker. This has amalgamated into his recent executive positions in international business development with various mid-market and start-up companies.
As a consultant, John has worked with various hospital systems across USA and the globe including those in major markets, as well as rural hospitals and health organizations in underserved markets.
In the past 5 years in his role as president of technology companies, John has traveled the world and had opportunity and pleasure of meeting and learning from healthcare professionals and policy makers in ministries of health organizations in both developed and emerging markets.
Besides the actual work experience and trainings in fields of interventional cardiology, cardiothoracic surgery, and trauma, John has earned advance degrees in Allied Health Technologies and Business Administration, accumulated with various healthcare credentials.
Dr. Atif Zafar
Executive Board Strategic Advisor – Global Healthcare & Clinical SupportDr. Atif Zafar is a board certified internist in practice in Indianapolis as a hospitalist for a level-1 trauma center. He has 25 years of experience in clinical trials and healthcare IT. He was part of the team at AHRQ that led the development of the National Health IT web resource – www.healthit.ahrq.gov. He also served on the boards of several peer-reviewed national medical journals and was on the team during President Bush’s term that delegated the distribution of $100 million in grant funding for the establishment of nationwide electronic medical record systems.
He has secured more than $18 million in grant funding throughout his 20 year academic career at Indiana University and authored more than 30 peer-reviewed research papers and a book chapter. Subsequent to his academic career he pursued an entrepreneurial life, being the founder of 3 startups, successfully funding all of them. Now he splits his time between a nocturnist position and entrepreneurial activities. He makes his home in Carmel, Indiana.
UNDERGRADUATE: State University of New York at Buffalo, Amherst, NY, 1989
Bachelor of the Arts, cum laude, Biological Sciences
Bachelor of the Arts, cum laude, Mathematics
GRADUATE: State University of New York at Buffalo, Buffalo, NY, MD, 1994
POSTDOCTORAL: University of Cincinnati Hospital, Cincinnati, OH
Internship: Internal Medicine, 1994-1995
Residency: Internal Medicine, 1995-1997
Regenstrief Institute for Health Care, Informatics Fellowship, 1997-2000
Executive Board Advisor – Global HealthcareAs a healthcare executive, Jim has over 20 years of experience in system leadership, partnership/joint-venture development, acquisitions, strategic planning, business development, marketing, facility planning, and financial services. His diverse experience includes work with large health systems, rural hospitals and physician groups in strategic expansion, master facility planning, program evaluations, service line development, consensus building, and implementation of key operational objectives in diverse settings.
He has a reputation for analytical & strategic skills, developing a team approach, creating strong relationships through mutual respect, trust, and communication. Jim has worked with a variety of healthcare providers on Asset Transfers, Acquisitions, Strategic Planning, Master Facility Planning, Service Line Development, Replacement Hospitals, Critical Access Hospitals, Cancer Center Development, Surgical & Diagnostic Centers, Medical Office Buildings, Freestanding Renal Dialysis, and as an Owners Representative on Construction Projects.
He earned a Master’s degree in Health Administration from Washington University and a Bachelor’s degree in Finance from the Indiana University School of Business.
Our Highly Experienced Team
Didgebridge was founded by a group of senior marketers, healthcare executives with hospital management background, and a team of award-winning technologists from a wide range of industries. Each team member has received recognition in our combined 80 + years of career experience from top global brands and Fortune 500 companies. This includes such household names as: