Our Executive TeamDidgebridge is lead by a unique combination of Senior-Level Marketers & Award-Winning Technologists
John F. McNulty
Chief Executive Officer & Co-Founder
John F. McNulty, is the Co-Founder and CEO of Didgebridge. His entire 30+ years as an award-winning senior-executive has been based upon answering the age old question “I know that half of my advertising dollars are wasted. I just don’t know which half.” His background has made him “ROI Obsessed” and passionate about helping companies use technology to measure and spend every dollar more effectively. This philosophy has led him to exceed corporate shareholder expectations at every position he has held throughout his corporate career. His senior-level executive management experience gained in the corporate world has helped him create an unrelenting focus on creating profitable ventures that scale up quickly. John has used this expertise to work alongside several private equity, venture capital and private investment firms from Fortune 500 to start-ups which has resulted in the successful exits of several companies, joint-ventures and fast-tracked expansions within globally respected companies including:
NORWOOD, INC: Business Unit Group President; 2003—2005:
$500 million market-leader in promotional products. (Crystal, health-wellness, sports)
Full P&L and Balance Sheet for $110 million Business unit.
Comprised of 3 independent companies.
Health Care, sports & recreation, and awards/recognition.
750 person head count. (Sales/service, marketing, e-com, finance, IT, supply chain).
Led Norwood in both revenue (+ 16%) and profit (20%) growth.
Positioned this division for pending sale to BIC, which successfully occurred.
AMER GLOBAL SPORTS GROUP: (Wilson-MacGregor; 1991—95 & 2001—2003):
President; MacGregor Golf Worldwide: 2001–2003
Financial turnaround. From $20 million to $55 million. Fix, then sell.
Vice President; Wilson Sporting Goods: 1991—1995
Financial turnaround of Wilson Golf. From $120 million to $220 million. Fix. Recapitalize.
BRUNSWICK CORPORATION: (Recreation Products 1997-1999):
Sr. Vice President/GM: –Bicycle and Outdoor Action Sports Division (COO)
Successful integration of two acquisitions; Roadmaster, and Mongoose.
Grew sales from $120 million to $275 million in less than 3 years.
500 Team members
Successful “fix then sell” mission.
EASTMAN KODAK: (Consumer Imaging Division: 1995-1997):
Vice President/General Manager; USA-Mass Retail Channel:
$800 million in sales
1000 Team members
Helped Kodak reposition themselves from “film & cameras to cloud services”
Led USA/Americas GMs in Sales growth: +18%
Led USA/Americas GMs in Profit growth: +17%
Led USA/Americas GMs in market-share growth: + 4 pts.
ALSO: ALBERTO CULVER: ($5.0 Billion—consumer products—now Unilever) :
Director of all National Accounts & Shopper Marketing.
Walmart, Kroger, Safeway, Target, CVS, Walgreens, Meijer, etc.
Most important Sales/Marketing job in company.
Employee of Year & honored by “Sales/Marketing Execs of Chicago” ALSO: GILLETTE COMPANY: ($12.0 Billion—consumer products—now P&G).
Honored with “President’s Cup” award, for #1 Field Office sales performance. *7 “fast-track-promotions” in less than 10 yrs.
Managed largest Field office. (St. Louis) *Walmart HQ Team management.
Managed Gillette’s HQ “Shopper Marketing Group”, for Personal Care Division
BA; Indiana University of Pennsylvania. (Co-Founder of YouTube is alum).
Financial “Mini-residency” Northwestern University, Kellogg Graduate School of Management.
Leadership “Mini-residency” University of Virginia, Darden Graduate School of Management.
Financial “Min-residency” New York University’s Stern School. (Kodak University Campus)
John is also a physical-fitness enthusiast, cyclist, and distance runner having run the Chicago Marathon as well as numerous Half- marathons. He loves to write sports stories, read the Wall Street Journal and loves his Starbucks Coffee in the morning.
Ryan D. Swadley
Chief Innovation Officer & Co-Founder
Ryan has been published on ABC, CBS, California Chronicle, Indianapolis Business Journal, Indianapolis Star and had featured articles in the Journal and Courier “Firm helps other businesses Modernize”, The American Chronicle “Ryan Swadley Named One of Indy’s Best and Brightest for Third Time.”
Ryan is also a physical-fitness enthusiast and artist, he plays basketball, works-out and loves to plays the guitar when he is not dreaming up new creations to change the world.
Dr. Atif Zafar
Executive Board Strategic Advisor – Global Healthcare & Clinical Support
He has secured more than $18 million in grant funding throughout his 20 year academic career at Indiana University and authored more than 30 peer-reviewed research papers and a book chapter. Subsequent to his academic career he pursued an entrepreneurial life, being the founder of 3 startups, successfully funding all of them. Now he splits his time between a nocturnist position and entrepreneurial activities. He makes his home in Carmel, Indiana.
UNDERGRADUATE: State University of New York at Buffalo, Amherst, NY, 1989
Bachelor of the Arts, cum laude, Biological Sciences
Bachelor of the Arts, cum laude, Mathematics
GRADUATE: State University of New York at Buffalo, Buffalo, NY, MD, 1994
POSTDOCTORAL: University of Cincinnati Hospital, Cincinnati, OH
Internship: Internal Medicine, 1994-1995
Residency: Internal Medicine, 1995-1997
Regenstrief Institute for Health Care, Informatics Fellowship, 1997-2000
Dr. Wesley Blake Wong M.D., M.M.M
Executive Board Strategic Advisor – Global Healthcare Neuroscience & Clinical Trial Support
Wesley Blake Wong M.D., M.M.M., is an experienced physician executive with over 30 years of clinical practice and physician leadership. He has a demonstrated experience in clinical practice along with advancing roles and responsibilities in hospital and healthcare systems, medical management and the managed care industry. He currently serves as a Medical Director for Anthem Blue Cross and Blue Shield.
Dr. Wong is a Board-Certified Neurologist with additional boards in Pain Management and Electrodiagnostic testing and Neuromuscu-lar Diseases. He also completed a Masters in Medical Manage-ment. He received his medical degree at the University of Oklaho-ma Health Sciences Center and completed his Neurology residen-cy at Indiana University. He went on to complete a fellowship in Neuromuscular Diseases at the Medical College of Georgia. Sub-sequently, he developed an interest in physician executive leader-ship and received a Master’s in Medical Management from Tulane University and the American College of Physician Executives. For more than twenty years he maintained an active clinical practice in Neurology, neuromuscular diseases and pain management.
Previously, Dr. Wong served as the Chief Integration Officer for Community Health Network, Indianapolis Indiana and while at An-them Blue Cross and Blue Shield he served as Regional Vice President, National Accounts Central Region. While at St. Vincent Hospitals, Indianapolis, he served as the Executive Director for the Neuroscience Service Line. In addition, he served as Medical Di-rector for the Medical Specialties Services Line, and Medical Direc-tor of the John S. Marten Pain Center and Complementary Medi-cine. He also served on the Ascension Clinical Excellence Team. Additional work with Ascension also included leading the Medica-tion Safety Advisory Council (MSAC) for Ascension Health across 62 acute care hospitals.
SUMMARY OF EXPERIENCE
TANDEM HOSPITAL PARTNERS, Houston TX 2017-2018
Vice President Medical Director and Managed Care Strategies and Chief Medical Officer St Vincent Neighborhood Hospitals
COMMUNITY HEALTH NETWORK, Indianapolis IN 2011-2017
Senior Vice President, Chief Physician Integration Officer
Roles and responsibilities focused on the integration of employed network physicians, independent physicians and clinical services
ANTHEM BLUE CROSS AND BLUE SHIELD, Indianapolis, IN 2008 – 2011
Regional Vice President, National Medical Director, Anthem National Accounts
Clinical account management for Anthem National Accounts in the Central Region (IN, OH, KY, WI and MO).
ANTHEM BLUE CROSS AND BLUE SHIELD, Indianapolis, IN 2008-2008
Medical Director Managed physician reviewers in Indiana and Wisconsin.
- Co-chaired WellPoint Patient Safety Committee
ANTHEM BLUE CROSS AND BLUE SHIELD, Indianapolis, IN 2006-2008
Associate Medical Director
INDIANA UNIVERSITY SCHOOL OF MEDICINE 2005-2006
DEPARTMENT OF NEUROLOGY, Indianapolis, IN, Assistant Professor of Clinical Neurology
ST. VINCENT HOSPITALS AND HEALTH SERVICES, Indianapolis, IN Executive Director, Neurosciences Service Line 1997-2004
- Awarded US News and World Report Top 50 Best Hospital – Neurology and Neurosurgery programs in 2001, 2002, 2003.
- Awarded HCIA-Sachs Institute award for 100 Top Hospitals, Stroke Benchmark for Success: Acute Stroke Team, 2001.
- Co-founded the Indiana Neurosciences Institute
Medical Director, Medical Specialties Service Line 1997-2003
- Awarded HCIA-Sachs Institute award for 100 Top Hospitals for Critical Care Unit in 2001.
Ascension Health Clinical Excellence Team 2000
- Led Medication Safety Reduction for Ascension Health
Medical Director, John S. Marten Center 1989-2003
INDIANA NEUROLOGY ASSOCIATES, Indianapolis, IN 1985-1996
- Specialized in Adult Neurology, Pain Management and Neuromuscular Diseases.
Clinical Assistant Professor of Neurology, Indiana University, Indianapolis, IN, 1986-Present
Masters in Medical Management (MMM), Tulane University, New Orleans, LA, 1999
Fellowship: Neuromuscular Diseases and EMG, Medical College of Georgia, Augusta, GA, 1984-1985
Residency: Neurology, Indiana University School of Medicine, Department of Neurology, Indianapolis, IN, 1981-1984
Internship: Internal Medicine, St. Vincent Hospital, Department of Internal Medicine, Indianapolis, IN, 1980-1981
Medical Doctor, University of Health Sciences Center, Oklahoma City, OK, 1976-1980
Certificate in Medical Management, American College of Physician Executives, 1998
American Academy of Pain Management, 1990
American Board of Electrodiagnostic Medicine, 1989
American Association of Electromyography & Electrodiagnosis, 1987
American Board of Psychiatry & Neurology, 1986
Medical Licensure: Indiana, Georgia (inactive)
Executive Board Strategic Advisor – Healthcare Clinical Trials
Gail is a BSN graduate of Indiana University of Pennsylvania and attended post graduate courses at Pennsylvania State University and Boston University. She is a Certified Clinical Research Nurse Coordinator with over 20 years’ experience working in clinical research. For over 15 years her experience has been conducting clinical trials at Indiana University School of Medicine, Department of Medicine, Division of Gastroenterology and Hepatology which includes research in GERD, diabetes, and pancreas and biliary disorders. Previous clinical research experience includes Boston University’s GCRC and the Metabolic Research Unit of Shriners Hospital for Crippled Children, St. Louis/Washington University.
VP Business Development in Healthcare & Strategic Planning
He is also the President and CIO of Synapse Operational Systems and Solutions (SOS2), a consulting firm that he formed 12 years ago. Synapse provides strategic planning, capital formation, technology and operational consulting services to entrepreneurial and established firms in the retail, consumer goods, healthcare and software services industries.
Previously, Rammel helped form the Sports Licensed Division (SLD) of The adidas Group (formerly OnField Apparel / Group Athletica, LLC, and previously LogoAthletic / Logo7) as the VP, Information Systems, Technology, and Integration Operations. SLD is the fully-owned subsidiary of The adidas Group that is the exclusive licensee, designer and manufacturer of on field, on court, on ice and on pitch apparel and accessories for both players and fans of the National Football League, the National Basketball Association, the National Hockey League, Major League Baseball, Major League Soccer and the teams of the National Collegiate Athletic Association and NAIA. SLD was formed out of the merger of adidas and Reebok International into The adidas Group in March 2006.
Prior to joining Reebok, Rammel worked in healthcare and served as CEO for Associated University Neurosurgeons, SC in Peoria, Illinois, while founding and organizing the Illinois Neuroscience Institute in Peoria and the Quad City Neurological Institute in Moline, Illinois and Davenport, Iowa. Before moving to Peoria, Rammel worked in Cleveland, Ohio for The Cleveland Clinic.
Operations Strategist and Executive Board Advisor
James J. OIecki
Executive Board Advisor – Corporate Finance & Investment Banking
Previously, Mr. Olecki was Chief Operating Officer of Teneo Strategy. In this capacity, Mr. Olecki focused on solving the daily challenges facing Fortune 100 CEO’s and Boards of Directors.
Mr. Olecki served as the lead advisor and senior strategist to the firm’s largest global clients across a variety of industries. He also led Teneo’s global investor relations and shareholder activism practices. Mr. Olecki has extensive experience effectively managing global corporate communications, transaction communications, corporate restructuring, investor relations, corporate reputation management, and he specializes in media and reputation management training to senior executives and high profile personalities.
Prior to going Teneo, Mr. Olecki was the Director of Global Communications at Ally Financial, formerly GMAC during the time it received bailout funds from the U.S. government and rebranded its corporate image. Mr. Olecki was responsible for the company’s financial communications as well as communications activities for its mortgage business an international operations, and served as the company’s primary spokesman.
Previously, Mr. Olecki was Senior Vice President at Weber Shandwick where he specialized in corporate issues management and led the firms’s financial communications practice. Prior to Weber Shandwick, Mr. Olecki was Vice President and Head of Emerging Markets at at Financial Dynamics where he advised on some
of the largest and most notable IPO’s in the last decade. Earlier, Mr. Olecki served as an executive at The Ruth Group where he co-led the firm’s technology group specializing in semiconductors, software and telecommunications sectors. Mr. Olecki began his career as a research analyst at Smith Asset Management.
Calvin McNulty, Esq.
Executive Board Strategic Advisor - Didgebridge Legal Counsel
His extensive financial background, combined with almost 2 decades of legal experience enables him to quickly identify optimal areas of global growth for companies based upon their product line.
Vice President Global Business Development/Growth
Territories: Europe, Middle East/North Africa (MENA) regions.
Fluent in 4 languages (Arabic, French, Spanish and English) and with a Masters in International Business, Mr. Belahbib has helped bridge the gap between cultural/geographical differences while growing and expanding McNulty-Re group’s Global footprint. He specializes in managing the commutation negotiations, reinsurance brokerage, collection activities and advises on claims coverage issues. Proficient knowledge in Takaful and other regional principles. Actively attending and speaking at reinsurance conferences around the globe to help close the gap between cultural differences and understanding of previously written (“Legacy”) treaties and advise on current and future reinsurance trends.
Mr. Belahbib has dedicated the last 7 years to servicing the Global reinsurance market and finding solutions to today’s and tomorrow’s issues.
Executive Board Advisor – Global Healthcare
He has a reputation for analytical & strategic skills, developing a team approach, creating strong relationships through mutual respect, trust, and communication. Jim has worked with a variety of healthcare providers on Asset Transfers, Acquisitions, Strategic Planning, Master Facility Planning, Service Line Development, Replacement Hospitals, Critical Access Hospitals, Cancer Center Development, Surgical & Diagnostic Centers, Medical Office Buildings, Freestanding Renal Dialysis, and as an Owners Representative on Construction Projects.
He earned a Master’s degree in Health Administration from Washington University and a Bachelor’s degree in Finance from the Indiana University School of Business.
Lead Software Architect & UI Designer
Prior to Didgebridge Ben’s experience includes—working for Project Media where he produced interactive titles for Exact Target/SalesForce, Eli Lilly, Allison, Rolls Royce, Hill-ROM and Guidant. He was also responsible for engineering complex interactive solutions involving networked video-on-demand, database driven networked kiosks, database driven CDs, real-time 3D interactive media and fully functional stand-alone applications. His greatest accomplishment perhaps is in the creation of the Money Bus – a database driven, networked, mobile classroom that teaches children the responsible use of money involving interactive games centered on a fictional bank and integrated devices such as magnetic card readers, bill acceptors, video kiosks, game controllers, and other custom-built, integrated electronics.
He has since expanded on his previous expertise into web application development and software engineering where he integrates multiple systems into data-driven, interactive web sites and innovative online and offline software applications. He has strong development skills using the Microsoft .Net framework, SQL Server and Oracle Database systems and web service integration and development. Ben has also received an award in the State of Indiana for software innovation.
Lead Software Architect & Chief Technology Officer
Tim Richardson is dedicated IT professional with 18+ years combined experience as a leader, architect, developer and support technician in the higher education, casino and automotive industries. Specializes in designing and building solutions from the ground up to support an organization’s objectives, managing solution lifecycles from conceptualization thru operationalization, while acting as a mentor and coach to support individuals’ professional development.
An ethical and empathetic leader, who as a role model gives personal consideration to support the needs and goals of others. A hard-working and visionary, who considers other’s ideas and builds upon them. Patient and poised in challenging situations. Very knowledgeable in the field of technology who provides creative solutions for improvements and to support business initiatives.
Open minded and supportive toward the ideals and goals of others. Focuses on people and not just the technology or the process. Able to bypass micro-managed environments by cutting through the red tape.
With 18+ years experience in the technology space, working in the automotive, hospitality and high education industries, Tim has taken on roles such as Interim CTO, technical architect, software engineer, system manager, application development manager, business analyst, project manager, application developer (C#, VB.NET, PHP and JAVA) and technical support technician.
Tim has a B.S. in Computer Information Systems Management and an MBA from Purdue University. He has also completed an International Business Practicum from Purdue University and is a Leadership Scholar, completed through Kellogg School of Management at Northwestern University.
Digital Marketing Strategist & Software Engineer
*Founder of Generator a digital marketing agency, in partnership with Magnani Continuum Marketing.
*Founder of Fuor Digital, digital marketing & on-line media planning/placement/buying—partnership with Kelly, Scott, Madison.
*Founder of Barnstar Ventures—brand strategy & digital marketing consultancy. Also, provides “Seed-Capital” financing to early stage companies.
*Considerable skills/experience in all Microsoft & Google services, and software tools.
VP Brand Strategy & PR Communications
Mr. Kogan has more than 35 years of experience in domestic and international advertising, marketing, sales, and general management in a broad variety of consumer products areas including household products, electronics, food, paper, and beauty products.
Prior to founding Meridian Marketing Services Mr. Kogan served as Household Grocery Products General Manager with profit center responsibility for Brand development, management marketing, and sales in addition to serving as Vice President of Strategic Marketing for the Alberto Culver Company.
Prior to Alberto Culver Mr. Kogan also worked at global advertising giant Leo Burnett Company starting in Media planning and buying and progressing to senior account management positions with major Brand responsibilities for household names like Maytag, Memorex, Star Kist Foods, Procter & Gamble, and others. In addition to U.S. responsibilities Mr. Kogan managed and coordinated the International advertising expansion of Agency Procter & Gamble Brands in the Beauty, Detergent, Bar Soap, and Paper categories.
Mr. Kogan earned an MBA in Marketing and Finance from the University of Chicago Booth School Of Business and a Bachelor of Arts Degree in Humanities from the University of Wisconsin, Madison.
VP New Business Development & Marketing
Mr. Larsen has over 25 years of experience in general management, marketing and sales with a variety of high profile consumer and industrial product companies.
Prior to co-founding the CLOR Group in 2005, he served as Chief Marketing Officer of Norwood Promotional Products, a $500 million manufacturer of advertising specialty items where he managed the company’s global marketing, business development and product design/development functions. Norwood Promotional Products was ultimately sold to the French conglomerate Societe BIC SA.
Prior to joining Norwood, Mr. Larsen served as Executive Vice President of Norcross Safety Products, a $450 million global supplier of personal protective equipment. Larsen was one of three founding members of the NSP senior management team and oversaw the corporation’s marketing, sales, strategic planning, product design/development and distribution functions – in addition to being responsible for the structuring and global integration of five acquisitions over a seven-year period. Norcross Safety Products was ultimately sold to Honeywell International.
Mr. Larsen also spent five years (1991-1995) at K-Swiss, a leading athletic footwear and apparel company based in Los Angeles, where he served as Vice President of Marketing and Product Design/Development. He also held senior management positions with Hind Sportswear (performance athletic apparel) and AMF (multinational leisure conglomerate).
Mr. Larsen earned a MBA in Marketing from the Anderson School of Business at the University of California and a Bachelor of Arts degree in Sociology from the University of California. Robert and his wife, Martina, live in Chicago where they enjoy their passions for golf, fine food and travel.
VP New Business Development & Marketing
As CMO for major manufacturers, Peter has been responsible for a number of new product introductions and managing national advertising budgets…he only wishes Didgebridge metrics technology was available sooner, so he would have known which 50% of his advertising was effective!
As an entrepreneur, Peter has developed new business opportunities from start-up through to national distribution, culminating in successful divestiture to reward private equity investors. As Managing Partner with CLOR Group LLC, he has continued to assist both entrepreneurs and major corporations.
Utilizing his vast industry experience and key retail relationships, Peter brings clients the professionalism necessary to develop and successfully launch new products, gaining vital distribution with the national chains to form the basis for rapid national expansion.
Peter’s career includes leadership positions with the following:
SC Johnson – Category Manager, CMO Canada
United Industries Corp – Vice President Marketing & Sales
NicePak, Inc. – EVP Marketing & Sales
Creative Products Resource – EVP General Manager
CLOR Group LLC – Managing Partner
Peter is Canadian by birth and holds a Bachelor of Commerce from Concordia University (Montreal). Moving to the U.S. in 1990, Peter now resides in Cincinnati.
Our Highly Experienced Team
Didgebridge was founded by a group of senior marketers, healthcare executives with hospital management background, and a team of award-winning technologists from a wide range of industries. Each team member has received recognition in our combined 80 + years of career experience from top global brands and Fortune 500 companies. This includes such household names as: