Contact: John McNulty
Skycrest Consulting’s Unique Service Offering
As a prelude to working with Didgebridge, Skycrest offers a Boutique level, of growth focused consulting, led by John McNulty, and various alliance partners, as needed. Skycrest draws upon the best practices learned from John’s 20+ years of experience with some of the Nation’s most respected companies. Skycrest’s areas of consultative expertise include:
- Marketing campaign development, management & ROI.
- Digital marketing “do’s and don’ts”. (“If you can’t measure it. Stop spending $ on it.”)
- Mobile marketing expertise. Best practices in mobile video & analytics.
- Integrating all functional areas into the Sales Process. (“Everyone is actually in sales!”)
John F. McNulty; CEO of Didgebridge & Consulting Lead for Skycrest: Bio
Since 2007, John has been CEO of Didgebridge, a mobile-video-focused, marketing-tech company, which has developed and markets a cloud based “Marketing Internet of Everything” platform. Didgebridge’s clients include Procter & Gamble, IBM, Microsoft, SAP—as well as, multiple agencies, retailers, and brands, throughout North America. Didgebridge’s transformative platform exists to better assist marketers in non-intrusively reaching, engaging, and retaining shoppers using opt-in, respectful mobile tactics.
John’s Career Prior to Didgebridge:
Upon graduating from Indiana University of Pennsylvania, John began his career in sales with the Gillette company, where his career rapidly advanced, receiving 7 promotions in 9 years, culminating with National responsibility for Walmart’s HQ. After Gillette, John had the good fortune to serve in Senior leadership positions, for a diverse group of Nationally respected companies. These organizations, and titles, have included; President of MacGregor Golf Worldwide, Senior Vice President-Brunswick, Vice President/General Manager-Kodak, Vice President-Wilson Sporting Goods, and Director of National Accounts at Alberto Culver.
John’s Career Awards & Achievements
While having the privilege of leadership for these companies, John’s awards and achievements have included the following; the President’s Cup Leadership Award while at Gillette, the Chairman’s Award from Alberto Culver, two Chairman’s Award’s from Brunswick, the Consumer Sector’s Photography Category Award at Kodak, Brand Week feature article at Wilson, and two Golf World feature articles while MacGregor’s President. While living in Indianapolis, John was invited by Nate Feltman (Indiana’s Secretary of Commerce at that time) to serve as an Advisory Board Member to the Indiana Economic Development Corporation. Additionally, John has been published in the Indianapolis Business Journal, with a feature article on “Growth through Innovation.” John also has an intriguing (and edgy) blog on LinkedIn, with regular monthly updates, on the topics such as digital ad fraud, and misleading marketing metrics. John also enjoys speaking on the topic of New Media at Universities; i.e; Purdue University, Northern Illinois University, and Indiana University of Pennsylvania.
For more information on Skycrest Consulting Services from Didgebridge
Call us at: 847.323.0858