Westex - A World Leader in Flame Resistant Fabrics

Westex®, is a world leader in flame resistant fabrics with over 50 years experience as the World’s Largest Manufacturer of Durable Flame Resistant Cotton and Cotton Blend Fabrics. Westex worked with Didgebridge to create a mobile compatible video library on their corporate website and video email campaigns.

Case Study

Challenge

 

Westex needed to showcase their variety of educational training videos on a highly scalable video platform both on their website and for use at major tradeshows. The client also needed to track each of their video’s analytics to generate more sales leads and educate their audience.

Solution

Didgebridge deployed our proprietary video platform to serve all the video content and training videos on their corporate website and with their email campaigns which needed to play on both Apple and Droid devices.

Result

Currently, there are 34 videos in the training library on their website, which is around 100,000 visitors annually. Key Performance Goals established by client were exceeded. All other data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.