The Riverwalk & Primo West Locations featured on WISH TV for Super Bowl XLVI

Five Star Catering is an award-winning highly prestigious catering company with over 50 years of experience. Five Star Catering worked with Didgebridge to help promote their two primary locations: The Riverwalk and Primo West. The Riverwalk features two venues on the shore of a 13 acre lake, and has a reputation of presenting the finest buffets in the area while accommodating up to 600 guests. Primo West is located near the Indianapolis International Airport. It has a reputation for serving the finest food in Indianapolis and can host up to 300 guests.

Case Study

Challenge

Create a new interactive mobile video program to showcase their facilities and build awareness for the upcoming Super Bowl XLVI in Indianapolis in 2012.

Solution

Didgebridge launched a variety of digital tactics including: Video E-mail campaigns, Social Media (Facebook and Twitter), Business Cards with QR Codes, and Interactive Mobile Video Marketing.

Result

As a result of working with Didgebridge Five Star Catering was selected as an Emerging Business Partner with the Super Bowl committee and was featured as a local business partner on WISH TV Channel 8 with Marshawn Wolley of the NFL Organizing committee as well as hosted major coordinating events with the NFL.