SEETtek - ergoSEET featured product on QVC

ErgoSEET ® is a patented Health-wellness seating technology product by SEETtek.

Case Study

Challenge

To gain retailer distribution and awareness at key health and wellness retailers including: Walgreen’s, CVS, Meijer, Cardinal Health and Wal-Mart. Client needed to use video to educate consumers on the key benefits of the product without the budget required for TV thereby substantially increasing the probability of retailers aggressively supporting the launch.

Insight

Didgebridge launched a digital marketing sell-through plan featuring video banner ads, video microsites, and video print ads on Drug Store News. Tactics deployed included Video E-mail campaigns, social media and a fully-integrated digital marketing plan.

Result

ErgoSEET has not only gained retail distribution but it has also attracted outside investor capital due to the "laser targeted digital approach" that was employed by SEETtek to deliver a maximum ROI to the shareholders with less waste spent on traditional TV advertising. ErgoSEET has also gained an endorsement from the International Chiropractor’s association since its retail debut. Recently, SEETtek was even featured as a product on QVC. Key Performance Goals established by client were exceeded. All campaign data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.