The Midwest Renaissance Fund is a Venture Capital Fund based in Chicago. It is currently in formation, and is in the process of beginning to invest in early stage Midwestern based companies. Midwest Renaissance Fund contracted Didgebridge to create a mobile video event invitation and promotional videos to promote major fund raising events with key investors, venture capital groups and economic development professionals. The event was hosted at the JW Marriott Indianapolis.
Case Study
Challenge
The Midwest Renaissance Fund based Chicago, needed to showcase their portfolio companies at the prestigious JW Marriott event hosted in downtown Indianapolis. The event hosted high-level accredited angel investors as well as private equity firms. The intent was to showcase potential portfolio companies to attract capital investments into their fund of $60 M dollars. Among the featured potential portfolio companies selected to be showcased at the event was Didgebridge as both a vendor and a participant. The client also needed to track each of the viewer’s individual level of interest (by email address) in their video emails sent out via their internal email database, so they could follow up with only the interested parties in the Fund.
Solution
Didgebridge leveraged our proprietary video platform and our Emmy-award winning video production services to create promo videos for both the Midwest Renaissance Fund and repurpose content from the JW Marriott. Didgebridge also launched a variety of digital tactics including: Video E-mail campaigns, Social Media (Facebook and Twitter), and Interactive Mobile Video Marketing promotions to play on both Apple and Droid mobile devices while at the night of the event.
Result
The Midwest Renaissance Fund has generated extraordinary awareness and continues to use the Didgebridge proprietary video-CRM platform to communicate with qualified investors. Interest in the fund has been exceptional with the fund's initial financial targets expected to be achieved by April 1st, 2012. All KPI's established by the client were exceeded. All other data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.