The Indiana Chamber of Commerce is a business membership organization focused on providing legislative, regulatory and political advocacy in the General Assembly and in Congress. Indiana Chamber of Commerce is one of the most recognized Chambers in the United States serving more than 26,000 members and customers annually. Ready Indiana is the Indiana Chamber of Commerce’s workforce education initiative, to provide assistance to help Indiana employers develop a skilled workforce.
"We enjoyed working with Didgebridge when launching our new E-Learning Services tools. We wanted to get the word out about why this product is so critical in the face of Indiana’s workforce development needs, and Didgebridge’s creative minds helped us brainstorm how to do that. Additionally, we use the video created as a complement to our other marketing efforts, and it serves as a great way to get potential clients interested in the product."
– Matt Ottinger, Director of Social Media l Indiana Chamber of Commerce
Case Study
Overview
Indiana Chamber and Ready Indiana needed to promote their new eLearning scholarships to their existing customer database.
Solution
Didgebridge provided: video production, a video landing page, video campaign traffic reports and the marketing strategy. The landing page featured call-to-action buttons with proprietary analytics embedded with the video to measure the viewer’s response rates to encourage them to apply for scholarships available to qualifying businesses.
Result
The final result was all available scholarships were sold out in under 2 weeks. Key Performance Goals established by client were exceeded. All campaign data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.