Hofmeister Personal Jewelers (HPJ) is one of Indiana’s most prestigious jewelry stores. It sells such world-renown brands as: Hearts on Fire, Ritani, Bellarri, Rolex, Movado and Benchmark. The management team needed to shift more of their traditional marketing dollars into digital. Specifically, they wanted to target the savvy 18-45 year old customer across multiple mediums.
"Their approach to fully-integrated marketing is in my opinion, ground-breaking, within the jewelry industry, and retailing in general. We all know that video works very well in terms of consumer influence. The challenge in today’s market is how to most effectively reach, and influence, the consumer, who is increasingly digital in their preferences. And the younger the demographic target, the greater this challenge becomes."
"The Didgebridge multi-medium integrated approach is remarkable---providing us a decided marketing & selling edge vs. our competition. And from an ROI-metric perspective, they are taking much of the ‘ROI-guess-work’ out of this entire equation."
- Carter Hofmeister | Owner - Hofmeister Personal Jewelers
Case Study
Challenge
Hofmeister wanted to reach a younger more affluent digital audience and grow their existing loyalty database. Hofmeister also needed high-definition video production to help educate their customers on luxury brands, VIP events and their personal service. The client also needed to compare the effectiveness of individual campaigns deployed across multiple mediums to maximize ROI.
Solution
Didgebridge launched a variety of digital tactics including: video email, video print ads, video banner ads, HD TV Commercials, and targeted video messages with offers targeted to reach students on college campuses. Campaigns were also placed on popular radio station’s websites students listened to. Other tactics included social media, Facebook and Twitter. The goal was to effectively increase brand awareness, sales and measure the ROI effectiveness of each touch point. The client also achieved their highest email click-through rate (CTR) and email open rate ever integrating video into their campaigns working with Didgebridge.
Result
The client saw a significant increase in sales for the holidays compared to previous years.
All Key Performance Goals established by the client were exceeded. All other campaign data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.