CADM serves marketers in Chicago and throughout the Midwest and is the largest regional direct marketing association in the USA.
“I recently worked with Ryan Swadley and the Didgebridge team. I found them to be extremely professional, accommodating, and quick to respond. We were able to a turn a video e-mail around from Concept to Delivery in a matter of days. Unbelievable. Plus, we received some very positive customer feedback on the e-mail we developed. I highly recommend Didgebridge to anyone considering video e-mail.”
- Rob Engelman | 2011 Chair – Chicago Association of Direct Marketing | President - Engelman Management Group
Case Study
Challenge
Didgebridge was chosen by the CADM for the second year in a row to launch a digital video email campaign to promote Chicago’s Premier Integrated Marketing Event at theWit Hotel in Chicago. Featured keynote speakers included:
- Senior Director of Relationship and Loyalty Marketing, Groupon
- Vice President, Marketing Operation, Sears Holding Company.
Solution
Didgebridge created and launched a video email campaign for the CADM. The Campaign was also deployed through social media on Facebook and Twitter. The goal was to effectively increase brand awareness, and get more members to register online.
Result
Key Performance Goals established by client were exceeded. All campaign data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.