CADM serves marketers in Chicago and throughout the Midwest and is the largest regional direct marketing association in the USA.
"The team at Didgebridge was incredible. They quickly understood CADM's marketing challenge and made succinct recommendations to bring our message to a higher caliber, which in turn produced great results. We are thrilled with the video and are excited about the feedback we've received from our members."
- Michelle Tempesta, Paytronix Systems, Inc. l Chair - Conference Committee for the Chicago Association of Direct Marketing
Case Study
Challenge
Didgebridge was chosen by the CADM to launch a digital video email campaign to promote Chicago’s Premier Integrated Marketing Event at theWit Hotel in Chicago.
Solution
Didgebridge provided a video spokesperson, the video production, the creative, and the video landing page. The landing page featured call-to-action buttons with proprietary analytics embedded with the video to measure the viewer’s response rates. The primary goals were to measure the response of the video, educate the audience on the event and have more people register for the event.
Result
Key Performance Goals established by client were exceeded. All campaign data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.