Biosante - Bloom Study Clinical Trials

BioSante is a specialty pharmaceutical company focused on developing products for female sexual health, menopause, contraception and male hypogonadism. BioSante's key products are LibiGel® (testosterone gel) in Phase III clinical development under an SPA, to treat female sexual dysfunction, and Elestrin™ (estradiol gel), FDA approved to treat hot flashes in menopausal women.

Case Study

Challenge

 

Biosante needed to raise awareness for their Bloom Study to promote a Clinical Research trial for Libigel®.

Solution

Didgebridge provided a video landing page, video banner ads, video campaign traffic reports and the video analytics of the campaign. The landing page featured call-to-action buttons with proprietary analytics embedded with the video to measure the viewer’s response rates. The primary goals were to use a standard 30 second commercial to educate the audience on the study and attract more qualified applicants to the study.

Result

Key Performance Goals established by client were exceeded. All campaign data remains proprietary and confidential to the client. Contact a Didgebridge representative for more information.