More and more people are using the word metrics when they talk about the Internet. Metrics on web sites, Google Analytics, Facebook Insights all sound like a great idea - and they are - but when does it become too much? How can we be certian that we are measuring the right things?
In measuring anything you have to know what it is you are measuring and why it is being measured. You also have to have some hypothesis as to what you expect from your measurements. That said, how can you be sure that a third-party metrics engine has your best interests in mind?
Is there a way to be sure that what you are measuring is relevant to you?
According to a recent article in Ad-Age, (Mass of Metrics May Mean Marketers Know Less), there are plenty of ambitions projests that are attempting to measure the effectiveness of advertising on the Internet, but they have all fallen short of their intended effectiveness.
Quoting the article, "To be sure, there's growing recognition that the industry's bounty of metrics hasn't necessarily made marketing better."
In the effort to provide the most information possible, these efforts have made things much more confusing for marketers.
Didgebridge takes a different approach. Didgebridge tries to minimize irrelevant data and concentrates only on statistics that provide relevant insights for your marketing efforts.