94% of agencies cannot recognize or measure customer interest in real-time.*
82% of CMOs do not require marketing to have a financial outcome.**
57% of marketers don’t establish their budgets according to ROI measures.**
958% Year To Date increase in mobile video ad views since 2011.**** Source: Emarketer; Can Marketers Optimize Branding Campaigns in Real Time?; Mar. 2012 ** Source: Columbia University Business School + the American Marketing Association Research; Feb 2012. *** Source: Millennial Media; Q1 2012.
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